It has been two years since I first began creating Project Simpatico.
That's pretty slow for a startup. In all honesty, the slog has involved much more about coming to grips with what I don’t know and finding the right people to take fill those roles than almost anything else.
GOOD INTENTIONS + BEING PROACTIVE MOST CERTAINLY DO NOT EQUAL A SUCCESSFUL BUSINESS.
I originally came up with the idea for this company about four years ago, while driving out to the beach to go surfing in Ghana. I had spent years working abroad as an international humanitarian and development worker, but was interested in progressing on. The friend I was traveling with was involved in determining motivations and trends for economic decision-making in local markets. We started talking about what values motivate people to make their purchasing decisions and would people alter these purchasing decisions if they could see their proximate effects.This became the initial premise for Project Simpatico.