Edgar and I attended an event last week (Founders Live at The Riveter in Seattle - it was great prep for when I have to get up on that stage for 99 seconds of pitching). Over a cup of boxed wine, I ended up in a discussion about why we are starting our app with groceries, when that's clearly the most difficult sector - for a variety of reasons. Finding accurate information about ingredients, sources, companies, parent companies - it's a huge undertaking. But it's necessary, we believe.
Then it came to brand loyalty and how we choose what we buy and eat...Read More