OUR VALUES CAN HELP US DECIDE
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Today in the United States, gender bias creates significant barriers for a large percentage of women - ongoing struggles include ensuring equal economic opportunities, educational equity, and an end to gender-based violence. You want this to change, and fast - you’re committed to supporting companies and brands that adhere to the belief that women should have the same rights and opportunities as men - not just in the workplace - and put time, effort and money into advocating for real change.
Photo by Vlad Tchompalov
You commit to purchasing products from companies and brands that promote and support racial equality and celebrate diversity through their policies, advertising, and overall corporate or organizational value system. You stand up against discrimination based on race, ethnicity, country of origin or skin color. You believe that Black Lives Matter and that a wide array of voices and stories makes the world a better, more abundant, more equitable place.
Photo by Nicholas Kampouris
You endeavor to support companies and brands that believe all people have a right to be themselves, and take action to support equal treatment in the workplace and in the world. You envision a world where people who identify as who identify as Lesbian, Gay, Bisexual, Transgender, Queer, Intersex and Asexual (LGBTQ+) are ensured of their basic equal rights, and can be open, honest and safe at home, at work and in the community.
Photo by Sharon McCutcheon
The environment faces serious threats regarding a wide range of issues including climate change, loss of biodiversity, and pollution. Corporations can choose to use renewable packaging material, to take measures to lessen their carbon footprint, to be responsible about water use, and figure out how to produce less waste. They can also choose to be public advocates for environmental responsibility, and lead by example. You care about spending your money to support those companies and brands that advocate for policies that protect the environment and take concrete action to improve the environmental sustainability of their business operations.
Photo by Gem & Lauris RK
Each year about 10 billion animals are raised in the US for food. The vast majority of them spend their lives in factory farms, crammed into crowded holding cells before being killed in slaughter plants. There are virtually no meaningful government regulatory standards protecting these animals from abuse. It is up to individual companies and farms to decide whether or not to treat animals with respect and compassion. Many of us choose not to eat meat at all, whether we are vegetarian or vegan, but if you do, you believe in supporting companies and brands that strive to treat animals humanely, and in transparency in labeling and in practice.
Photo by Samuel Zeller
Exploitation of people by businesses and industries can take many forms and in some industries, human trafficking, child labor, slavery, and environmental injustice are the norm. Communities are frequently undercompensated (or not compensated at all) for use of their natural resources, and it’s still a regular practice to impose substandard or even dangerous working conditions to employees without providing fair compensation or benefits. You choose to support companies and brands that do not earn profits from exploiting communities or workers, and who are committed to ethical practices, Fair & Direct Trade, and environmental & social justice.
Photo by Clem Onojeghuo
LGBTQ+ Rights & Gender Equality